Simple list management is the key to maintaining your sanity when managing your campaigns!

Personalization

Collect subscriber names and automatically personalize each issue sent.

By including a subscriber's name in the Subject line and/or Greeting of your message, you increase the recognition and response to your email.  It stands out better in an inbox and helps the reader feel like the message is written specifically for them.  Help your readers connect with your message and reduce the possibility of your email being mistaken for SPAM.

Segmented Lists

Collect additional data and quickly build segmented lists to better target specific groups.

For example, you could collect gender and location information and send an email to only your female subscribers in Vancouver.  By targeting a very specific audience that best matches the message of your email, you can dramatically increase it's effeciveness and reader response.

Beyond captured demographics you can also segment based on campaign history, such as only subscribers that have opened a certain number of emails or clicked certain links.