Simple list management is the key to maintaining your sanity when managing your campaigns!
Collect subscriber names and automatically personalize each issue sent.
By including a subscriber's name in the Subject line and/or Greeting
of your message, you increase the recognition and response to your
email. It stands out better in an inbox and helps the reader feel like
the message is written specifically for them. Help
your readers connect with your message and reduce the
possibility of your email being mistaken for SPAM.
Collect additional data and quickly build segmented lists to better target specific groups.
For example, you could collect gender and location information and
send an email to only your female subscribers in Vancouver. By
targeting a very specific audience that best matches the message of your
email, you can dramatically increase it's effeciveness and reader
Beyond captured demographics you can also segment based on campaign
history, such as only subscribers that have opened a certain number of
emails or clicked certain links.